I build brands that get found, and the campaigns that keep them there.
Ten years in marketing across automotive, 4WD and tyre, most recently running the Radar Tyres influencer program end to end at National Tyre & Wheel (ASX: NTD). This site, design and code, is mine too.
Testing whether one creator's audience, 20,000 followers, posts pulling 130K to 412K views, converts into tracked, fitted tyre sales, not just views.
Stage two of three: live now.
National Tyre & Wheel (ASX: NTD)Radar Tyres influencer program10 years automotive, 4WD & tyre marketing
Strategy, content and design, in one person.
Strategy & programs
- Marketing strategy
- Campaign execution
- Brand awareness
- Marketing operations
- Project management
- Optimisation
- eCommerce
Content, social & influencer
- Social media management
- Influencer program management
- Content creation
- Copywriting
- EDMs
- Email marketing
- Outreach
Design & production
- Adobe Creative Suite
- Video editing
- Canva
- Web platforms
- Print production
- Packaging
- Photography
Expanding into Meta and Google Ads execution
Directing AI to run campaigns at a level that would normally take years to build hands-on.
About Justin Chatfield
I'm Justin, a marketing generalist who has spent ten years in automotive, 4WD and tyre, most recently building the Radar Tyres influencer program from scratch at National Tyre & Wheel. I design, shoot, edit, write and build the systems behind a brand's content, and I've run this entire site myself.
Get in touch.
Roles, projects, or a question about anything above. I'll come back to you within a business day.